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Privacy Policy Tradeline

When you order something, we need your data to make sure we can deliver your order. But we always handle your personal data with care. We take care of them and keep them safe. What we do with your personal data and why we need them is explained here. If you have any questions after reading our privacy policy, please feel free to contact us.

This privacy policy may change from time to time as new developments warrant. The most current privacy policy can be found at We encourage you to consult this privacy policy regularly so that you are aware of any changes. You will always see the latest date of amendment here.

This privacy policy was last modified on April 7, 2021.

Who is responsible for processing my personal data?

Mline Beheer bv, trading as Tradeline, located at Zeverijnstraat 24-R, 1216 GK Hilversum, is the data controller as described in this privacy policy.

When does this privacy policy apply?
privacy policy applies to all personal data that Tradeline processes from anyone who has (had) contact with Tradeline, such as our visitors, customers and business contacts.

What is personal data?
Personal data
is any data that can be traced back to you as an individual. Think of your name, phone number, address or e-mail address. But also data such as your IP address or Tradeline customer number are personal data. And other data that is unique to you, such as your Tradeline order history or surfing behavior.

From whom do we process personal data and how do we obtain this data?
process the personal data of everyone who has (had) direct or indirect contact with Tradeline, such as (business) customers and contacts of partners.

We get the data directly from you when you visit our website, create an account and enter certain information or when you contact us through our contact form or by phone.

In some cases, we receive your information from others. When someone sends an order directly to you, we receive your name and address information.

What data do we process from you, what do we use it for and how long is it stored?
for processing your order

When you order something, we need certain information from you in order to deliver your order and keep you informed about your order. We also need this information for any returns or repairs.

To do this, we collect your name, e-mail address, delivery address(es), payment information and your phone number.

The data is needed to execute the agreement you have made with us (or with one of our sales partners). By law, we must keep the data related to your order for 7 years.

Data in your account
In your personal account we store the following data: your name, (delivery and residential/ business) address(es), phone number, e-mail address, payment information.

In your account, we also store your order history including chosen delivery options.

Our customer promise is to make our customers' lives easier and more fun. Therefore, we keep the data in your account for as long as you are an active customer with us. If you have not logged in with us for 7 years, we will delete all your data. In addition, you can request at any time to have your data removed from your account.

Information about your contact with us
You can call or email us or send us a message via social media, such as Facebook.

We can help you faster next time by keeping your data. We therefore keep the notes on customer contact for as long as you are an active customer with us.

When you send us a private message via Facebook, the messages are kept by us for up to 6 months, or shorter if you delete the message yourself earlier.

Data for an optimal shopping experience
Our store contains many different items. We would therefore like to help you find what you are looking for among all these articles.

First of all, we make sure that our website works properly so that you can store optimally. To do this, when you visit Tradeline we collect your IP address, information about your Internet browser, any language settings and information about the settings of the operating system of the computer or mobile device you visit us with.

We also ensure that Tradeline is as relevant as possible by tailoring our store to your personal preferences. To do this, we collect your search, click and purchase behavior at Tradeline. We use this data to map generic customer patterns. This is not so much about knowing about individual customers. It is our customer promise to make our customers' lives easier and more fun. Therefore, we keep this data for as long as you are an active customer with us. If you have not logged in with us for 7 years, we delete all your data.

Improve the shopping experience based on general information and sales statistics
When you view an item on Tradeline, you will also see other items that we recommend (for example, under the "Related Products" heading). These recommendations are based on the article or category you are currently looking at. Based on statistics, we know that customers who bought that article were also interested in the other articles. These recommendations are not personalized: everyone viewing that article sees the same recommendations. Or we show you what other users were looking for based on your search. You also see this form of enhancing your shopping experience in a physical store. For example, items of the same type or that belong together are usually listed together. And the salesperson also knows what is popular and what other customers bought when they came into the store with the same question.

Data for marketing

Personalized emails
We regularly have offers, special promotions and news we want to share with you. We like to share them via email. If you have an account with us and have placed one or more orders, we'll email you suggestions, information about our items and services based on your purchases and review requests. If you give us permission, we may also email you other information, such as the daily offer, general sweepstakes or personalized recommendations and information. These personalized recommendations are based on your purchases and visit history of up to 2 years ago in order to make the content of the e-mail more interesting to you. If you prefer not to receive this kind of information, you can immediately unsubscribe from newsletters in the corresponding email.

Reviews - WebwinkelKeur

We collect reviews through the platform of WebwinkelKeur. If you leave a review through WebwinkelKeur you are required to provide your name, city and email address. WebwinkelKeur shares this information with us so we can link the review to your order. WebwinkelKeur also publishes your name and place of residence on its own website. In some cases, WebwinkelKeur may contact you to provide an explanation of your review. In the event that we invite you to leave a review we share your name and email address with WebwinkelKeur. They use this information for the sole purpose of inviting you to leave a review. WebwinkelKeur has taken appropriate technical and organizational measures to protect your personal data. WebwinkelKeur reserves the right to use third parties for the provision of services, for this we have given permission to WebwinkelKeur. All of the above guarantees regarding the protection of your personal data also apply to those parts of the service for which WebwinkelKeur engages third parties.

Data to counter fraud
No one wants security incidents and fraud, and neither do we. That is why we use personal data (including IP addresses and search, surfing and buying behavior) to investigate, prevent and counter unauthorized access and fraud.

In doing so, we also use CleanTalk Anti-Spam & Security, which analyzes IP data for this purpose and stores cookies for proper firewall operation.

Social media
If you use social media such as Facebook, like and share buttons on Tradeline allow you to share articles you like, find useful or helpful with your friends on your social media account. Tradeline does not gain access to your social media account. We advise you to carefully read the privacy policies of the social media parties where you have an account so that you know how your data is used and how you can adjust your settings.

With whom will your data be shared?

Distribution and logistics partners
In order to process your order, we work with distribution partners. These parties receive your customer number, order number, name and delivery address to ensure that they can process your package appropriately.

We also cooperate with PostNL. They receive your name and delivery address from us. They need this information to deliver your package to your chosen address.

Other external service providers
We also engage other external service providers to help with various things. Sometimes they also need personal data to do so. We share only the data necessary for the job the external service provider is doing for us. We do not sell your data to these service providers or other third parties. And we enter into agreements with all external service providers in which we agree what they are allowed to do with the data.

The type of work our external service providers perform for us are:

  • Assisting in the delivery of our digital services such as the hosting, maintenance and support of our websites and applications;
  • Supporting our advertising and marketing campaigns;
  • obtaining ratings and reviews;
  • Providing financial services, such as payment services and collection agencies.

Sometimes we need to provide personal data to the government. This may occur first of all if certain government agencies need this data to perform their duties, such as the Tax Office. The police or judiciary may also need certain data in the case of fraud or abuse. Finally, certain regulators may gain access to personal data as part of an investigation.

How do we handle data from our business sales partners?
treatdata of our business sales partners just as carefully as we treat data of our customers. Therefore, this privacy policy also applies to our sales partners.

When you sell through Tradeline as a business sales partner, in addition to the contact information you enter in your sales account (the name of your company, the name of your company's contact person, email address, your contact address (and any other addresses), payment information and your phone number), we also store your Chamber of Commerce number and your VAT number.

We keep sales account data for as long as you are an active seller with us. Thereafter, we delete your data, except for the data that we must or may retain by law. Tax law requires us to keep certain data for a minimum of 7 years.

Where do we store your data?
store your data within the European Economic Area ("EEA"). However, some of the data we collect may be transferred to or stored at a destination outside the EEA, for example because one of our third party service providers is located there. When this occurs, we ensure that this is done in a secure and lawful manner.

How is your data secured?
takes measures to secure your personal data. Both on an organisational and technical level

What rights can you exercise regarding your data?

Right to information
You have the right to a comprehensible and transparent explanation of how we handle your personal data and which rights you can exercise in this regard. In this privacy policy we have therefore explained in detail which data we collect from you and how we handle your data.

Right to access
You have the right to ask us at any time to inspect the data we have on you. You can request this via the contact form. Requests will be processed within 30 days at the latest.

Right to correct
You have the right to have your personal data corrected if it is incorrect or outdated and/or to have it completed if it is incomplete. You can report this 24/7 via the contact form.

Right to object
You have the right to object to the processing of your data if you disagree with the way we process your personal data. This right applies to the data we use for direct marketing. For example, you can ask us to stop using your data for personalized recommendations on the website. You can indicate this via the contact form. In addition, this right also applies to other data we use from you based on our legitimate interest. For example, you can choose that we forget and continue to forget the data about your surfing and search behavior. You can indicate this via the contact form. We process requests within 30 days at the latest.

Right to data portability
You have the right to receive data you have given to us in connection with the contract(s) you have entered into with us in a machine-readable format, so that you can keep this data in a database of yours or another party. This includes your name, address and residence details and order history.

Right to restriction
You have the right to request restriction of the processing of your data. This means that we may keep your data but not use it. This right arises in a number of cases. If you believe this to be the case, please contact us using the contact form.

Right to be forgotten/request account deletion
You have the right to request us to delete any information we hold about you. When you request deletion of your account, we will delete information that identifies you other than the information we are required or permitted to retain by law. We offer you the opportunity to make a request via the contact form.

Right to complain
You have the right to complain about the way we handle your data. If you have a complaint, we would prefer to resolve it with you ourselves. Please contact us for that. Finally, you have the right to take your complaint to the Personal Data Authority.

you still have questions about how Tradeline handles personal data, please feel free to contact us at or by phone at +31 (0) 35 628 47 08. We'll be happy to help.